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We’re entering the mainstream media
On the website tribuna.com, an article authored by me about Stake’s entry into the Danish market has been published. In a hoodie from G GATE and a cap from OBEY (photo from LinkedIn), I enthusiastically discuss Stake’s relatively unsuccessful attempt in white Brazil and the conclusions drawn by the operator. Essentially, the guys took conclusions from an article on our blog and rewrote them for themselves. The twist here is not that.
The context of this particular material is more interesting. In mid-February, Dan, an author from the Blask editorial team, wrote a good article on the same topic for a mid-tier external media outlet. The editor of that media outlet refused to publish the article, citing ‘lack of editorial opinion.’
Well, we can’t let good content go to waste. I supplemented the material with the latest news — Stake became the title sponsor of the Danish esports team Astralis (they seem to be big players, but I’m not too familiar). The article went to the blog, and we had already forgotten about it.
And then voilà, native content without any effort. We keep working ♂️ ♂️ ♂️
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