| Rank | MS | Global | Rank/MS | iGaming | Rank/MS | Sportsbook | Global | iGaming / Sportsbook |
|---|
Rank — позиция бренда в стране, рассчитывается на основании MS (Market Share, доли рынка). Показывает данные как для брендового запроса (Global), так и отдельно по вертикалям iGaming и Sportsbook. Global — учитывается частота брендового запроса в Google (если брендовый запрос в виде широко применяемого слова/фразы, то в качестве Global считается сумма запросов из кластеров iGaming + Sportsbook. В качестве показателей кластера iGaming высчитывается частота запросов вида <бренд casino>, <бренд казино> и подобные на соответствующем языке страны. Аналогично рассчитывается частота кластера под вертикаль Sportsbook.
Gambling regulation
Gambling in the country:
State regulation
Local License:
Example: PGE-RJ
Top brands in the country
Ranking of iGaming brands as of January 2025 (Ahrefs)
Top payment systems
Top Payment Methods (October 2024):
Слоты по доли рынка
| Игра | Студия | Доля рынка |
|---|---|---|
| Fortune Tiger | Pocket Games Soft | |
| Fortune Rabbit | Pocket Games Soft | |
| Mines | Spribe | |
| Mines | Stake Originals | |
| Fortune Ox | Pocket Games Soft |
Affiliates receiving traffic
More about gambling regulation
As of January 1, 2025, Brazil is launching a regulated iGaming market.
In Brazil, the process of blocking illegal operators is efficient and takes 1-2 days. The SPA sends a request to ANATEL, which then sends lists of illegal domains to more than 21,000 operators and ISPs throughout the country.
About blocking and liability
High
Legislation:
New amendments and drafts (PL 2.985/2023 and others) impose severe restrictions on advertising and sponsorship
The activity of the authorities:
High
Risk of harassment of non-residents:
Low/Medium
The risk in entering the country:
Low
Risk of extradition to the country:
Medium
Precedents (against non-residents):
Yes (AGU requests to platforms, removal of advertisements)
Comment on the level of risk:
Brazil is increasing restrictions on advertising and limiting the participation of athletes/influencers in promotional activities. For foreign arbitrators, the risk of criminal prosecution is low, but commercial and reputational risks and ad blocking are real. The risk of extradition to the country is medium - serious case requests from Europe and the US are possible.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
Top brands in the country according to the Blask.com service
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
How often do Brazilians gamble in casinos?
Demographics
Players maintain gender parity, with 51% women and 49% men.
financial situation
Regional distribution
Players are present in every state in Brazil. Most of them live in developed cities.
What sparks the interest?
How much is spent per month?
No matter how you look at it, the country's government is realizing the economic benefits of legalizing iGaming. In just a few years, bookmakers have become the main entertainment for Brazilians who love soccer and everything related to it.
The concern of the country's president about the negative consequences of iGaming legalization for citizens is quite justified. For example, the Central Bank presented data according to which the poorest families in Brazil, who receive state benefits to maintain at least a minimum standard of living, spent more than $550 million on betting in August 2024 alone.
Therefore, Brazil is urgently taking radical measures in creating a safe environment for local players. On the one hand, the authorities' actions are generally justified, as they are aimed at protecting the country's citizens.
On the other hand, in this race, officials forget about no less important participants in this story - licensees, who cannot calmly wait for the opening of the sector and are constantly on guard in anticipation of new strict and sometimes absurd rules and restrictions. Some of them simply do not see further prospects for their activities and decide to leave the market.
It turns out that the sleeping giant of the world gambling market creates extremely unfavorable conditions for legal operators, clearly contributing to the rapid growth of the shadow sector. In addition, the market is already overcrowded with iGaming companies, and in such conditions they will face a serious struggle for a place under the sun.
Gambling regulation
Gambling in the country:
State regulation
Local License:
Example: PGE-RJ
About the population of the country
Official Language:
Portuguese
Believers:
79 %
Second Religion:
About the internet in the country
Mobile Internet:
67.6 %
The country's domain zone:
.BR
Population growth:
Internet users:
Urbanization:
Urbanization - 87.8%
Languages in the country:
Portuguese (official)
Age structure:
0-14 - 19.6%
15-64 years old - 69.5%
65+ - 10.9%.
Middle age:
Total - 35.1
Men - 34
Women - 36.1
Literacy:
Total - 94.7%
Men - 94.4%
Women - 94.9%
Real GDP:
2021 - $3.788 trillion.
2022 - $3.902 trillion.
2023 - $4.016 trillion.
Real GDP growth:
2021 - 4.76%.
2022 - 3.02%.
2023 - 2.91%.
GDP per capita:
2021 - $17,700
2022 - $18,100.
2023 - $18,600
Basic information about the country
Name of country:
Brazil
Code (2-digit):
BR
Continent:
South America
Capital:
Brasilia
Area of the country:
8,511,965 square kilometers.
Phone Code:
55
Currency (currency code):
Brazilian Real (BRL)
Geographical features of the country
Federal District: Brasilia.
Staff (26): Acre, Alagoas, Amazonas, Amapa, Bahia, Goiás, Maranhão, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Para, Paraíba, Paraná, Pernambuco, Piauí, Rio de Janeiro, Rio Grande do Norte, Rio Grande do Norte, Rio Grande do Sul, Rondônia, Roraima, São Paulo, Santa Catarina, Ceará, Sergipe, Tocantins, Espírito Santo.
The modern territory of the country was partially or fully occupied by the following states: Portuguese Empire, Spanish Empire, United Provinces of South America, Brazilian Empire.
Brazil has access to lakes: Patus, Lagoa Mirin, Tucurui, Mangueira, Kuari, Balbina, Grande de Monte Alegre, Piorini, Uberaba, Itandeua, Tefe, Araruama, Faro, Lagoa Paru, Mamia, Grande Manakapuru, Cabaliana, Mandiore, Itapeva, Lagoa Dos Cuadros and others.
There are rivers running through the area: Amazon, Paraná, Jurua, Madeira, Purus, Tocantins, São Francisco, Araguaia, Paraguay, Rio Negro, Tapajos, Xingu, Japura, Mamoré, Putumayo, Guaporé, Uruguay, Iguazu, Rio Grande, Tiete and others.
Brazil owns the islands: Marajo, Bananal, Tupinambarana, São Luis, Santa Catarina, Ilha Grande, Cardoso, Itaparica, Vitoria, Itamaraca.
Mountains within the country: Neblina, 31 de Março, Bandeira, Calzado, Pedra da Mina, Agulhas Negras, Cristal.
Famous caves in the country: Toca da Boa Vista, Toca da Barriguda, Conjunto Santa Rita, Gruta do Padre, San Vincente, Lapa Tera Ronca, Gruta Olhos d'Agua, Gruta de Tapaham, Gruta do Janelan, Gruta do Centenario, Gruta Casa de Pedra, Abismo Guy Collet, Abismo Ouro Grosso.
Discussions on country characteristics
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