Убивает ли Android арбитраж с помощью приложений? Новая политика Google

Is Android burying arbitrage with apps? Google’s new policy

ASO is not the easiest source. And starting this September, it seems that things will get even more interesting. This news also concerns those who are pouring PWA — even more so.

Android developers are implementing new rules for installing apps from unverified developers or from other stores. Now, users simply need to allow installation from unknown sources. Now — see for yourself:

1. First, the user needs to switch to developer mode — manually toggle the settings. Then confirm that they are not being coerced.
2. Restart the phone and wait 24 hours (!). Android is intentionally introducing a «cooling-off period» since scammers usually pressure for urgency.
3. After waiting, confirm identity — via biometrics or PIN code. Choose when to allow app installations — for 7 days or always. Only after this will installation be permitted.

There is a plus: after all the hassle, the user will likely choose unlimited installs. But that’s not certain.

Some sources say that the 24-hour delay is only until 2027, when mandatory developer verification will be introduced. You can read more about verification here.

The first GEOs where restrictions will be tested are Singapore, Indonesia, Thailand, Brazil. In 2027, this is promised to be rolled out worldwide. Are we preparing to purchase verified developer profiles?