Italy - geo review + rating
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Italy - geo review + rating
Market status: regulated. Regulator — ADM (Agenzia delle Dogane e dei Monopoli). After the November 2025 reform, the market shrank from 407 to 52 licensed operators.
Domain bans: yes. ADM maintains a blacklist of 11,481 blocked domains (October 2025). In 2024, over 720 sites were closed, over 28,000 inspections conducted, and 378 people prosecuted. (source: Sigma World). Although, we all understand what 700 sites mean:)
Top-20 brands: in the table attached to the post, you can see the ranking for February 2026. Among the completely “green” top twenty (green checkmark — indicates the presence of a license), in 7th place… was the brand Winnita, which does not have a local license.
The ranking was compiled using data Blask.
Avg FD: 20 EUR
ARPPU: ~75 EUR (mix traffic without influence, for the first month of life)
CPA: 180 EUR+
Top payment methods: According to operators, cards account for 90-97% of turnover. Public sources provide a different picture: cards ~43.7%, e-wallets ~19%. Popular payment methods are PostePay and BANCOMAT Pay — Italian specificity.
Player profile: 78% men, 22% women. Age: 31–59 years — 70%, 18–30 years — 18%, 60+ — 12%. Above-average income, working professionals. Peak activity — Thursday-Saturday, average session ~30 minutes (https://t.me/igamingceo/571; Statista)
Lawsuits against affiliates: yes. Vincitù S.r.l. fined €388K for using tracking links in the affiliate agreement — TAR Lazio court upheld the decision. X (Twitter) fined €1.35 million, Google and Twitch received similar AGCOM sanctions for gambling advertising. (Gaming Tech Law; EPRA; next.io)
Market context: Decreto Dignità (2018) prohibits any gambling advertising — TV, digital, social media, sponsorship, and even affiliate tracking links. AGCOM fines — €50k–€600k for violations. The only legal channel — SEO content of informational nature without CTA and mention of bonuses. License fee from 2025: €7 million for 9 years (previously €200k, a 35-fold increase). Gray market — GGR €1 billion/year, but ADM is actively cracking down: 11,481 domains on the blacklist and AI monitoring in real-time from 2025.
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