1xbet: Analysis of Key Geographies and Revenue Forecast

1xbet: Analysis of Key Geographies and Revenue Forecast

1xbet is one of the largest and most recognisable iGaming brands in the world. Let's analyse exactly where and how much it earns.

The brand is ranked 10th in the global CEB* rankings - between Betano and Betway.

According to Blask, 1xbet's 2025 CEB estimate for 1xbet is approx. $2.5bn

Annual revenue forecast

1xbet operates in 107 countries, second only to Stake. Top 10 geo by CEB:

1. USA - $568.8 million (the brand does not accept players from this country, but gets a large volume of search interest)
2. Saudi Arabia - $197.2 million
3. India - $185.5 million
4. Indonesia - $167.1 million
5. Egypt - $126.9 million
6. Canada - $111.5 million
7. South Korea - $109.9 million
8. Algeria - $105 million
9. Argentina - $104.5 million
10. Japan - $74.2 million

Market share by BAP**

A distinctive feature of 1xbet is the large number of dash-3 geos, where the operator controls a significant part of the market. The brand ranks first in BAP in 12 countries, second in 9, third in another 11. The product entered the top 10 in 73 geos, more than 50% BAP holds in 7 countries. Top 10 geos:

1. Somalia - 91.3%
2. Mauritania - 81.9%
3. Algeria - 79.8%.
4. Egypt - 71.2%
5. Burkina Faso - 55.8%
6. Libya - 53.6%
7. Togo - 52.6%
8. Jordan - 42.1%
9. Sudan - 34.9%
10. Yemen - 34.2%

Key regions

Here's a breakdown of the countries where 1xbet operates, by region:

1. Africa - 42 countries
2. Asia - 27
3. Europe - 15
4. LatAm + Caribbean - 20
5. North America - 2
6. Oceania - 1

As of March 2026, 1xbet has obtained licences in 18 countries, with Peru (July 2024), Spain (June 2025) and Brazil (July 2025) being the most recent.

Conclusions

1xbet's strategy is built on scale and operating in markets where competition from licensed operators is minimal - hence its leadership in BAP in many Tier-3 geos (primarily African). In parallel, the brand is building up its licence presence, which may signal a gradual shift towards a «white» model.

* CEB (Competitive Earning Baseline) - revenue forecast according to Blask data
** BAP (Brand's Accumulated Power) - market share forecast according to Blask data